SWOT and PESTEL Analysis are very useful tools used by businesses or marketers to help to with strategic planning. Based on the content from from Mind Tools and Professional Academy articles, I have created a video explaining SWOT and PESTEL Analysis in detail. As well, I’ve also included my review of the two article sources.
“Marketing Theories – PESTEL Analysis.” Marketing Theories. Professional Academy, n.d. Web. 10 Oct. 2016. <http://www.professionalacademy.com/blogs-and-advice/marketing-theories—pestel-analysis>.
The, Mind Tool Editorial Team. “SWOT Analysis: Discover New Opportunities, Manage and Eliminate Threats.” SWOT Analysis (Strengths, Weaknesses Opportunities, Threats). Mind Tools Ltd, n.d. Web. 10 Oct. 2016. <https://www.mindtools.com/pages/article/newTMC_05.htm>.