Everything You Need to Know About LinkedIn and Why Your Business Needs to Use It!

 

LinkedIn is a social networking site for professionals with currently over 400 million users. According to their website, LinkedIn has three main functions:

  • Build your professional identity online and stay in touch with colleagues and classmates
  • Discover professional opportunities, business deals, and new ventures
  • Get the latest news, inspiration, and insights you need to be great at what you do

In my slideshare presentation, I provide key information on how organizations can best utilize LinkedIn for their business needs.

References:

“A Guide to the Demographics of LinkedIn Users.” Marketing Mojo. Marketing Mojo, n.d. Web. 23 Oct. 2016. <https://www.marketing-mojo.com/infographic/infographic-guide-demographics-linkedin-users>.

Beese, Jennifer. “How To Use LinkedIn For Business | Sprout Social.” Sprout Social. Sprout Social, 01 June 2015. Web. 23 Oct. 2016. <http://sproutsocial.com/insights/how-to-use-linkedin-for-business>.

Crum, Chris. “Here’s How LinkedIn Is Getting Better For B2B Sales And Marketing.” WebProNews. WebProNews, 04 Aug. 2015. Web. 23 Oct. 2016. <http://www.webpronews.com/heres-how-linkedin-is-getting-better-for-b2b-sales-and-marketing-2015-08>.

DeMers, Jayson. “10 Reasons Your Brand Needs To Be On LinkedIn.” Forbes. Forbes Magazine, 22 July 2015. Web. 24 Oct. 2016. <http://www.forbes.com/sites/jaysondemers/2015/07/22/10-reasons-your-brand-needs-to-be-on-linkedin/2/#11eb64a5f76b>.

Kievman, Nate. “11 Reasons You Should Use LinkedIn for Your Business.” Linked Strategies. Linked Strategies, 10 Dec. 2011. Web. 23 Oct. 2016. <http://www.linkedstrategies.com/11-reasons-you-should-use-linkedin-for-your-busines>.

Kolowich, Lindsay. “The Best Times to Post on Facebook, Twitter, LinkedIn & Other Social Media Sites [Infographic].” HubSpot. HubSpot, 6 Jan. 2016. Web. 24 Oct. 2016. <http://blog.hubspot.com/marketing/best-times-post-pin-tweet-social-media-infographic#sm.0000ax8wd08bofheypc1ruqpd6srf>.

Newberry, Christina. “LinkedIn for Business: The Ultimate Marketing Guide.” Hootsuite. Hootsuite Blogs, 20 Sept. 2016. Web. 24 Oct. 2016. <https://blog.hootsuite.com/linkedin-for-business/>.

“Pricing – Free 14-Day-Trial For All Packages.” Quintly. Quintly, n.d. Web. 23 Oct. 2016. <https://www.quintly.com/pricing>.

Rouse, Margaret. “What Is LinkedIn? – Definition from WhatIs.com.” WhatIs.com. WhatIs.com, July 2016. Web. 23 Oct. 2016. <http://whatis.techtarget.com/definition/LinkedIn>.

Sammons, Stephanie. “5 Creative Ways to Use LinkedIn Company Pages : Social Media Examiner.” Sprout Social. Sprout Social, 13 Mar. 2013. Web. 23 Oct. 2016. <http://www.socialmediaexaminer.com/5-creative-ways-to-use-linkedin-company-pages>.

“Simply Measured Pricing Ask Simply Measured a Question.” G2 Crowd. G2 Crowd, n.d. Web. 23 Oct. 2016. <https://www.g2crowd.com/products/simply-measured/pricing>.

Stonham, Mark. “Are You Clear about What the LinkedIn Value Proposition Means for You?”. LinkedIn Corporation, 7 May 2014. Web. 23 Sept. 2016. <https://www.linkedin.com/pulse/20140507081213-5831449-are-you-clear-about-what-the-linkedin-value-proposition-means-for-you>.